WHY US? MARKETING VISION
WHY should you choose Houston Avenue Bar & Grill?
Houston Avenue Bar & Grill is a happy medium between a large corporate chain and an owner-operated restaurant. This means that guests are attracted to a recognizable brand, but franchise partners can also adapt their offer through quick decision-making based on local trends. Chain-wide menus are provided by Executive Chef Joe Mercuri; but local Chefs are also encouraged to showcase their unique style and flare. How? Our group allows local chef promotion, and adding personalized menu items, with a level of flexibility that is rare in the industry. This way, our impeccable food quality is maintained, and we also appeal to all-star chefs who are really passionate about their art.
Our food is exquisite, our ambiance, fun and sexy, and our team is upbeat and dynamic. And most importantly, you’ll find that our clients agree!
*Executive Chef Joe Mercuri’s new restaurant, Mercuri Montreal, strategically supports and promotes awareness for all the unique brands that make up the Houston Canada Group.